After a long-running run on the iconic Vegas strip, the showgirls from the spectacle Jubilee! executed their last choreographed kick in 2016. The production, famous for its ornate costumes designed by style icon Bob Mackie, closed its doors due to falling audience numbers and unimpressed reviewers who labeled it a spectacle “a relic of another era”.
Now, almost a decade later, the showgirl, or at least the showgirl aesthetic, is making a comeback.
The Master of Sequins
Known as the “sultan of sequins”, Mackie has made over-the-top showgirl glitz his defining aesthetic, outfitting everyone from Marilyn Monroe to music superstars. Recently, a “barely-there” bodysuit he designed for Cher in 1978 commanded $57,600, seven times its initial estimate, while a silver and gold fringed bodysuit with lamé wings that Mackie designed for Tina Turner for a 1977 performance sold for $19,200.
“I believe it looks more enticing for the emerging artists who is desiring something other than what they grew up with”, he told a publication. “Today's artists are pushing toward a theatrical, more dramatic, attention-grabbing, grand statement.”
The Mainstream Resurgence
It’s a look that sashayed all the way to the centre of the cultural zeitgeist in 2025 propelled by a global pop icon. In the past few months, the cultural juggernaut wore one of Mackie’s classic Jubilee! costumes on the cover of her new musical project. The bedazzled bra and thong, feathered armbands and shimmering headpiece were perfect for a record called The Life of a Showgirl.
She has company. This year, showgirl inspirations have been embraced by pop stars including Sabrina Carpenter as they whizzed across arena stages in sequins, strategic openings and plumes, illuminated against overstated sets. Her fashion curator Lorenzo Posocco mentioned in an interview with Vogue he wanted to bring “a showgirl spirit” to her Radical Optimism tour – referencing pictures from the 50s, her performers wafted giant plumed accessories.
Pulling from History
Lipa, Carpenter and other successful musicians also take inspiration from 19th-century entertainment forms, including vaudeville and chorus line references. The outcome are poles apart from the 90s teen pop of revealing tops and utilitarian trousers, and urban dance moves that came before them.
But some critics are enthusiastic with this showgirl renaissance. An ex-showgirl, a one-time Jubilee! showgirl who entertained in the 00s says the trend is “puzzling”. She thinks the word showgirl title is being “used as an umbrella term encompassing everything from The Radio City Rockettes to Broadway performers and now seemingly today's icons.”
The Highly Sought-After Retro Look
For younger and modern stars, Mackie’s retro designs have become extremely desirable. In 2024, a famous actress honored to one of Mackie’s iconic muses, Cher, when the actress wore a translucent beaded dress created by the designer in 2001, which was inspired by one he made for Cher to wear in 1967. Months after, a singer paid an undisclosed sum to buy the Mackie beaded mini dress she had worn previously to perform at the Grammys. In September, Carpenter wore a series of vintage Mackie designs at the MTV Video Music Awards. They are also a favorite among vintage enthusiasts.
“The showgirl aesthetic evoke fond memories for a past glamour,” says a historian, head of special collections at the an academic institution, who studies the history of showgirls. “Now it is considered a sort of ‘toned-down’ appeal because it has been modified. It has got all the glamour, the crystals and the sparkle but without the exposure.”
More Than Simply Fashion: An Symbol of Las Vegas
Chung says showgirls are key to the imagery of Vegas. She points to former mayor Oscar Goodman who, during civic functions, was flanked by two showgirls. Although Las Vegas does not host any showgirl-centric productions, the historian says they are still used as an symbol of the city, showing up at gatherings and in advertisements. “The showgirl is still a lasting figure of Vegas glitz and glamour,” she says.
An Allure of Transformation
The former showgirl says the magical transformation of a showgirl is part of the allure. It’s something the singer alludes to in a recent documentary series that captures the backstage action from her massive 2023 Eras tour, which included gruelling practice sessions, training and numerous performances across dozens of cities, each running for 3.5 hours.
The performer explains her own stage routines as “similar to extreme physical exertion in stilettos every night”. Her headdress tipped the scales at 34lbs. “I had to support it all the way up the staircase to the stage from the green rooms three floors below in the underground. I had to start early for my moment so I could recover before I went on stage. You are working hard the whole time but crafting this image that it’s effortless and beautiful and ethereal.”
It could be this is where the fascination of the showgirl fantasy really resides. In the complexity of 2025 there is a craving for a break from reality. Is there anyone better to look to than showgirls, who have always embodied dreams, idealism and a world where nobody falters.